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Wednesday, June 15, 2005

Full Court, Five on Five?

When was the last time a major sporting event produced advertising worthy of getting the viewer excited for the real product?
Bill Murray for the NBA finals in the mid-90s? Most of you probably didn't see Nike's Secret Tournament for the 2002 World Cup. It was priceless, and here it is. For more about the players involved and the infamous ref, see here.

Other Nike Productions:

Good vs Evil
Brazil Airport
Ronaldinho

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